PEOPLE!! I just read a short story by someone who thinks they are a horror writer but employs only cheap tricks like things jumping out of the dark. Those tricks can be good, but only when blanketed between the thick pillows of circumstantial evidence which terrorizes by continually revealing a complex structure that will endanger your characters!
YES!!! You scared me with ur killers reaching suddenly through the window, but you DID NOT TERRORIZE me!!
If there is no dark underbelly that is BEYOND surface fright, you have no substance!
Think about that!!
'The Hospital Horror' = Cheap Thrills
'Ghost Story' = Real Chills
Let's look at some MOVIE examples to help make the distinction:
'Scream' movies = Cheap Thrills
'The Exorcist' = REAL Chills
'Leprechaun' = Cheap Thrills
'The Orphanage' = REAL Chills
Tricks are for Kids, people! Don't cheapen your talent by giving in and staying second rate!
-Like Shrek says, "Layers!" Stories should have layers!